Automation, robotisation, AI and big data are having a transformative effect on the world of work. All considerations have focused on the consequences of the developed world of the Global North. The UN Conference of Trade & Development (UNCTAD) report of 2017 explicitly spelled the threats for previously offshored and relocated IT and ITES work to the less developed/developing countries, notably India and the Philippines, because the locational drivers over lower labour costs would be undermined by automation. Thus, job displacement consequences and the transformation of existing jobs have become urgent research questions, raising a dominant challenge to contested notions of sustainability.